Beyond Usability

Digital media design spans far beyond usability alone — how easy and pleasing a product is to use. Designing the user experience goes deeper into the user's mind and mental spaces. A great attention is dedicated to the cognitive moments in which users are when an interaction is required. This is a journey that constantly examines two keys influential — the individuals’ cognition and their ethnographic context. These two elements constantly change. Therefore, it is valuable to analyse the user experience during the entire lifespan of a digital product and not only during initial development.

UX/UI Design Reserach

I mainly engage in user experience applied research as a principle investigator through the Office of Research and Innovation at George Brown College in Toronto. The applied research model enables me to disseminate academic knowledge with the Canadian growing high-tech community and contribute to Canadian digital products development, while at the same time mentor and train emerging UX/UI designers. I have a special interest in healthcare solutions and like to envision how the digitalisation and automation of healthcare delivery will change the world for the greater good. You can read more below about some of these applied research projects and more.

Image representing the uCarenet project. A senior male holding a baby and a mobile phone displaying the interface of the uCarenet home care management application.
"This technology allows seniors age with dignity in the comfort of their own home where they feel most safe."

Empowering seniors to age well in the comfort of their own home

Project date:

2017

Project partner:

uCarenet

Research institution:

George Brown College

Project team:

  • Principal Investigator: Guy Matorin
  • Design Researchers: Laura McMullan, Hamed Rahimzadeh, Emi Sato
  • Nursing Reseracher: Nick Ferguson (RPN)
  • Project Manager: Morgan Kierinkiewicz

Project Scope:

Helping seniors age well in the comfort of their own home, by alleviating the stress of caring for ageing parents with a home care management digital application. This uCarenet digital solution provides a better and more efficient collaboration tool among seniors, their families, and care providers. Developing UX solutions to facilitate collaboration between multi-user types. Developing UI solutions to facilitate automations of workflows for care seekers / providers matching, homecare management and oversight, homecare and medical care reports, analytics, and more.

Inventing spaces

Project date:

2016–2017

Project partner:

inventDev

Research institution:

George Brown College

Project team:

  • Principal Investigator: Guy Matorin
  • Design Researchers: Eunice Joaquin, Shing Leung, Aaron Trav
  • Project Manager: Craig Edwards, Morgan Kierinkiewicz

Project Scope:

Invent Spaces — A home building and 3D modelling software with virtual reality integration by InventDev. Analysing home building procedure and developing corresponding customer-centric workflows. Developing UI solutions to address multiple user-cases. Developing UX tools to optimise interaction and enabling a fast turnaround of comprehensive user generated digital home modelling.

An image representing the Invent Spaces project. A digital 3D interior design rendering of a kitchen and a person using the Invent Space application on a lap top in the comfort of their home while enjoying a cup of coffee.
"Realistic 3D renderings through augmented reality will soon become the expected method to experience new spaces before they are built.
An image represneting the Intel Agent project. An anesthesiologist treating a patient in the operation room and the intel agent mobile application displaying revenue statistics.
"The highly regulated healthcare industry is slow to adapt new technologies. New generation of healthcare providers expect to have modern digital tools as they are available in other fields."

Improving healthcare efficiency through intelligent billing

Project date:

2016

Project partner:

intelAGENT

Research institution:

George Brown College

Project team:

  • Principal Investigator: Guy Matorin
  • Design Researcher: Laura Charlton
  • Project Manager: Robert Giusti

Project Scope:

Digitalising, automating, and improving efficiency of billing procedure by doctors in Ontario. Optimising UX workflows to better facilitate interaction in the unique hospital/clinic environment where healthcare specialists such as psychiatrist, surgeons, internists, and anesthesiologists operate. Developing UI tools to help doctors maximise revenue and decrease rejected claims from Ontario Health Insurance Program (OHIP).

Visualising the transformation of human care to data

Project date:

2015–2016

Project partner:

Fio Corporation

Research institution:

George Brown College

Project team:

  • Principal Investigator: Guy Matorin
  • Design Researchers: Katrina Atienza, Matthew Calvin, Laura Charlton
  • Project Manager: Craig Edwards

Project Scope:

A digital platform developed by Fio Corporation which operates at the intersection of healthcare delivery and data. Designing the next generation of the complex multi-user-types Fionet™ system including: extensive data visualisation study of healthcare information, development of a permissions-based model for information architecture visualisation, development of tools to assist healthcare management with data analysis of: healthcare providers’ adherence to protocols, deployment of resources in response to the spread of infectious diseases, and more.

An image representing the Fio project. A amiling African woman lifting up in the air a healthy baby and laptop computer with the Fionet application displaying healthcare statistics.
"Designing visual tools that help make sense of data are key to tell a complete story. This is especially critical in prevention of spread of infectious diseases in Africa such as Malaria"
An image representing the Health and Welness project part of the Future Ways of Living Milan Expro 2016. The image combines several elements from the project such as a book spread showcasing personal digital products, system diagram, and an industrial rendering of a medical machine.
"Capitalising on existing technologies can digitalise and automate non-emergency first diagnostics. This will reduce the burden on healthcare systems and enable them to increase efficiency with existing resources."

Healthcare and big-data in the global village

Project date:

2016

Project partner:

Future Ways Of Living

Research institution:

Institute Without Boundaries

Project team:

  • Team Lead: Guy Matorin
  • Design Researchers: Daniel Garnier, Gianmarco Luggeri, Begum Okten, Sara Rizza, Chiara Scagliotti

Project Scope:

Leading the Health & Wellness team at the Future Ways of Living 2016 summer school in Milan, Italy. Facilitating an interdisciplinary design team and developing foresight strategies for an entire healthcare system which capitalised on big-data and emerging technologies. Key strategy developed is of the digitalisation and automation of non-emergency first diagnostic process to increase access to healthcare services, increase efficiency of care, and reduce wait time. The result of this exercise was captured in the publication Expo Site Milano as a Global Village: Health and Wellness — Better Data and System Integration for Healthier Future (pages: 112–143) by the Institute Without Boundaries. The featured documentary film covering this project is currently in production — stay tuned.